FDI In Wellness Sectors
Ayurveda is rapidly gaining recognition all over the world. India is the world's second largest exporter of ayurvedic & alternative medicine. The wellness sector includes segments such as alternative therapies, beauty, fitness and nutrition, among others. Of these, rejuvenation services such as spas, alternative therapies, Ayurveda treatments and beauty services are expected to grow at around 30%, while the fitness sector which includes gyms and slimming centres is expected to grow by more than 25%. In orfer to encourage more FDI for wellness, the government allows:
- 100% Foreign Direct Investment (FDI) for wellness is permitted in the AYUSH sector.
The National Rural Health Mission has a declared policy of promoting ‘Pluralistic Healthcare’ by involving, alongside the allopathic system, the AYUSH systems, including local health traditions in its operational mission.