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MEDIA

FDI In Media Sectors

The Indian Media and Entertainment industry is a rapidly advancing sector and is making high growth strides. With the world's largest newspaper circulation market and globally the largest film industry in terms of the number of films produced per year, the media sector is on the brink of an intense growth phase, backed by rising consumer demand and improving advertising revenues.

The Indian media and entertainment (M&E) business were valued at Rs. 1.38 trillion (US$ 18 billion) in 2020, according to an EY analysis, and is expected to reach Rs. 1.79 trillion (US$ 24 billion) in 2021. Furthermore, due to the acceleration of digital adoption among users across regions, it is expected to increase to Rs. 2.23 trillion (US$ 29 billion) by 2023.

Between 2020 and 2025, the cost of OTT content might arise at an 18% CAGR to $1.6 billion. As a result, India has the most significant potential of any market on the planet. Its rapid expansion will see total OTT video income overtake South Korea, Germany, and Australia to become the world's sixth-largest market by 2024.

Up to 100%, FDI allowed in Teleports, DTH, Multi-System Operator, cable networks in DAS areas, mobile TV, Headend-in-the-Sky Broadcasting Services.

100% FDI is permitted in Publishing/printing scientific and Technical magazines/ Speciality Journals Periodicals under the government route.

68 %

Traditional Media's contribution to Total M&E revenue
19 %

Digital Media's contribution to total M&E revenue
35 bn INR

E-commerce advertising in 2020

1

Second largest market by app downloads.
2

Fifth largest fantasy sports market.
3

Second largest digital population.

By 2023, the Indian M&E sector is predicted to increase at a CAGR of 13.7%, reaching US$30.6 billion.
It is expected to expand at a 14 percent annual rate from 2016 through 2021. During the same time period, advertising income in the media industry is predicted to grow at a CAGR of 15.3 percent.
Over the next five years, television is forecast to increase at a CAGR of 14.7 percent, with advertisement and subscription revenues expected to grow at 14.4 percent and 14.8 percent, respectively.
The most popular divisions are television, print, and films, which account for roughly 80% of the M&E market.
Prasar Bharati's digital channels on DD and Akashvani grew by more than 100% in 2020, collecting over a billion digital views and over 6 billion digital watch minutes.
According to estimates, the online video streaming platforms market might be worth INR 4000 crore by the end of 2025.

Rising incomes
Higher demand for aspirational product and services
Increasing young population
Increased usage of 4G and portable devices
16.4% growth: Animation industry
Led by 31% growth inVFX industry
Rising no. of subscribers
TV subscribers to reach 195 mn by 2019
Film industry growth of 10.4%
3rd largest after US and China by 2021

April 2021- Zee Entertainment has partnered with Japan's Tokyo Broadcasting System Television (TBS) to create different content for India, Japan, and the global market.
March 2021- The Telecommunications Standards Development Society of India (TSDSI) and the Advanced Television Systems Committee (ATSC) have agreed to adopt ATSC standards to develop next-generation broadcasting standards in India.
February 2021- Inox Leisure expanded its presence in Kolkata, West Bengal, with the opening of Metro INOX, a multiplex with digital features like paperless ticketing and check-ins, as well as touchscreen enabled interactive food ordering.

Between April 2000 and December 2020, foreign direct investment (FDI) into the information and broadcasting sector (including print media) totaled $9.4 billion.
Up to 100%, FDI allowed in Teleports, DTH, Multi-System Operator, cable networks in DAS areas, mobile TV, Headend-in-the-Sky Broadcasting Services.