The Indian Media and Entertainment industry is a rapidly advancing sector and is making high growth strides. With the world's largest newspaper circulation market and globally the largest film industry in terms of the number of films produced per year, the media sector is on the brink of an intense growth phase, backed by rising consumer demand and improving advertising revenues.
The Indian media and entertainment (M&E) business were valued at Rs. 1.38 trillion (US$ 18 billion) in 2020, according to an EY analysis, and is expected to reach Rs. 1.79 trillion (US$ 24 billion) in 2021. Furthermore, due to the acceleration of digital adoption among users across regions, it is expected to increase to Rs. 2.23 trillion (US$ 29 billion) by 2023.
Between 2020 and 2025, the cost of OTT content might arise at an 18% CAGR to $1.6 billion. As a result, India has the most significant potential of any market on the planet. Its rapid expansion will see total OTT video income overtake South Korea, Germany, and Australia to become the world's sixth-largest market by 2024.
Up to 100%, FDI allowed in Teleports, DTH, Multi-System Operator, cable networks in DAS areas, mobile TV, Headend-in-the-Sky Broadcasting Services.
100% FDI is permitted in Publishing/printing scientific and Technical magazines/ Speciality Journals Periodicals under the government route.
Digital advertising’s contribution to total advertising
TV industry revenue share
E-commerce advertising in 2020
OTT content investments in 2020
Second largest market by app downloads.
Fifth largest fantasy sports market.
Second largest digital population.
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