E-Commerce FDI Norms Put An End To Great Deals For Online Shoppers
A change in foreign direct investment norms and guidelines for the e-commerce sector led big market players dominating the market like Flipkart and Amazon to reassess their affiliations with brands and sellers. A survey conducted by Local Circles of over 10,500 customers, spread across 60 cities, 50 per cent of shoppers said that they felt the discounts offered by online shopping websites had come down after the change on February 1. Price was not the only factor that witnesses a…